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International Herald TribuneNew York Times, the

The International Herald Tribune The New York Times
The all-purpose Thai vacation: sun, sea and surgery

Seth Mydans The New York Times
Wednesday, September 11, 2002


BANGKOK Thailand, the land of temples, floating markets and elephant rides, has begun promoting a new attraction for tourists - root canals.

Having put just about everything else it has on the market for foreign visitors, Thailand has turned to what it calls medical tourism, offering services as varied as dental care and cancer treatments.

The attractions for a visitor are top-quality medical care, extremely low cost and a side trip to the beach.

"We thought, listen, we have really excellent medical facilities here and we have excellent holidays," said Teerapol Chotichanapibal, director of Royal Orchid Holidays. "If you can come and get a clean bill of health and then go and enjoy your holiday, what could be better?"

So, in Royal Orchid's glossy "Discover Thailand" brochure, a traveler can choose from options that include a performance of classical dance, a visit to the River Kwai, a Thai cooking class or a seven-hour "Comprehensive Health Examination for Women or Men."

The key to this new promotion is the high level of medical care that has emerged here in the last decade or two. The top private hospitals in Bangkok boast foreign-trained and certified doctors and modern medical equipment.

They offer an inexpensive alternative to visitors who may need procedures not covered by health insurance or who live in countries with long waiting lists for national health care.

"They'll come for hip replacement or knee replacement or cataracts and, yup, while they're here they'll take a vacation," said Ruben Toral, director of international programs at Bumrungrad Hospital in Bangkok. "They get their cosmetic surgery or their dental work and, boom, they're off to the beach."

Katty Anderson, of Carmel, California, opted for a physical exam while on a visit to Thailand and says, "I tell the story of my experience to everyone, which I thought was fabulous, the efficiency and the speed. I came out saying, you see, it can be done."

When she tells people she had medical care in Thailand, she says, "They roll their eyes up in their heads and say, 'I can imagine.' And I say, 'No, you can't.'"

Thailand made its name as a medical destination in the 1970s with one of its specialties, sex-change operations, known more formally as gender reassignment surgery, or GRS.

On its Web site, Bumrungrad describes the procedures it offers, then adds: "Many Bangkok GRS Center patients extend their visits to include the many sites of Thailand including Bangkok, the northern hill tribe areas of Chiang Mai/$ Chiang Rai and the beautiful southern islands of Phuket and Koh Samui."

Or it is possible to go directly to Phuket, one of Thailand's premier beach resorts, and check in to the Phuket International Hospital, which advertises, "Bright sun, blue sea, cosmetic surgery."

Price is also an attraction. It is still possible to save money in Asia on ready-made suits or gemstones, but some of the best bargains now seem to be things like open-heart surgery, which goes for about $7,000 at Bumrungrad, rather than the tens of thousands of dollars it may cost in the United States. An outpatient consultation is generally less than $10. A complete cardiac examination, including a full range of tests, costs about $100. The average hospital bed costs $50 a night.

The hospitals' efficiency and personal attention also come as a culture shock to many Western visitors.

"Someone dressed in a beautiful Armani suit with little high-heeled shoes simply took me around from appointment to appointment and they immediately did all these tests, one after another," Anderson said. "I went down and had lunch at the Starbucks in the lobby of the hospital, came back up and the doctor had on his desk the most beautiful file, all bound with tabs and everything, with all the results of the tests that they had done.

"Something like that, as you know, is impossible in America," she added. "I mean, it's inconceivable."

Curtis Schroeder, an American who is Bumrungrad's chief executive officer, said 225,000 foreigners visited the hospital last year, about half of whom live in Thailand. Americans made up 29,000 of the outpatients and more than 30,000 of the inpatients, he said.

With its 554 beds, air of luxury and aggressive marketing, Bumrungrad now dominates Thailand's medical tourism industry and has almost single-handedly shifted the regional hub for medical care from Singapore.

Though two-thirds of its patients are Thais, the hospital caters to foreigners with a concierge service that handles things like airport transportation, bank transactions, visas and airline tickets.

Since Sept. 11, 2001, Schroeder said, there has been a flood of Middle Eastern patients who now avoid the United States for fear of discrimination. In response, the hospital has hired extra Arabic interpreters, stocked up on Muslim prayer rugs and opened a kitchen serving religiously acceptable halal food.

Copyright c 2002 The International Herald Tribune


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